As more drones take to the sky, YML wanted to create a drone piloting experience for DJI using Epson's new augmented reality glasses. SoAR gives pilots control of their drone through the Moverio smart glasses. The AR interface for the glasses lets them maintain line-of-sight with their drone at all times. DJI is the market leader in easy-to-fly drones and aerial photography systems, and after a successful engagement, we are their partner for third-party experiences using DJI drones.

I worked closely with our clients to formulate a public partnership and PR launch plan, a first for YML. From there, I worked with our internal project team, both client project teams, and a handful of external agencies to secure press around the project and produce creative content that showcased the work.

Want to learn more about this project? Shoot me a note. 

ROLE:

marketing Project Manager (press, campaigns, video)

Producer

Partnerships

MEDIA Relations