Helping build brands through creative storytelling and experiences, in digital and IRL.
Passionate about spaces where sports & culture meet.
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With 8+ years of experience (agency and in-house) across brand marketing, creative content production and events, I partner with brands and individuals to shape their story and bring big ideas to life, from concept to execution.
As Marketing and Brand Strategy lead at creative agency YML, I initiated a repositioning strategy and successfully worked cross-functionally to launch a new brand, moving the agency from a mobile app development shop to a full-service creative technology agency. In addition to leading a rebrand, I oversaw marketing and internal comms for the agency, including PR and creative content production for clients including DJI, EPSON, and CHEF’D.
Prior to YML, I worked in sports media, managing content production and strategy across various platforms with a focus on human-interest player features and event coverage. I’ve created content with athletes and cultural figures including Ben Simmons, Draymond Green, Trae Young, Austin McBroom, Ty Dolla $ign, The Game, with content and reporting featured on NBA TV, ESPN Radio, Yahoo! Sports, CBS Sports, Bleacher Report and many more.
Currently, I’m consulting with brands, helping them find new, creative ways to tell their stories through content, campaigns and events. I also lead partnerships at Marrón, a creative agency driven by their dedication to representation of people of color.