The home of Mid-Major Madness, CollegeInsider.com has been covering the mid-major basketball landscape with a heavy focus on coaches for as long as digital media has been around. In 2011, I joined the team as the first digital media reporter and producer to focus on player coverage, providing a platform for athletes that rarely garner coverage from traditional media outlets. I launched three original podcast and digital video series that successfully grew the CI audience, expanded the demographic and secured national coverage to increase brand awareness.

In addition to leading player content, I served as a project manager and liaison between CI, CBS, and the participating teams for the CollegeInsider.com Postseason Tournament (CIT). Started in 2009, The CollegeInsider.com Postseason Tournament is an American men's college basketball post-season tournament hosted on CBS Sports Network. By 2012, the tournament had expanded to 32 participating teams and recently celebrated it’s 10th anniversary in 2019.

Want to learn more about this project? Shoot me a note. 

ROLE:

Digital media Production

digital content strategy

podcast production

Broadcast production

Media Relations

talent booking & management

Event Management

social media