In 2010, the San Francisco Giants won their first World Series in 56 years. The following season was a different story. CSN Sports Bay Area partnered with BBDO to keep the energy going. 929 moms entered (48% of all expectant moms in the Bay Area at that time), CSN ratings during the promotional period improved by 29% over the same period in 2010, and the campaign took home a Gold Effie award.

As part of the CSN team, I assisted in media relations, event activations with participants, social media coverage, and in-game promotions for the campaign.

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ROLE:

Project Management

Copywriting

Event Activations